Helena Figueiredo

global ART DIRECTOR

Services

About me

What I do

I turn ideas into clear, strong visual directions for brands and campaigns.

My background

Currently based in São Paulo, I've been working in advertising, art direction and branding for 10+ years, creating campaigns and visual systems for global brands, startups and agencies in Brazil and beyond.

My approach

I'm concept-driven and AI-driven. Every project starts with the idea behind the execution. For me, the best work isn't what looks perfect to me, but what truly works for the client.

Career

(2023 – now) Senior Creative Art Director at Superside

(2023) Creative Specialist at Mottu

(2021 – 2023) Creative Art Director & Motion Designer at Suno United Creators

(2019 – 2021) Art Director at Grupo Rái