Helena Figueiredo
global ART DIRECTOR
Selected Works
Services
About me
What I do
I turn ideas into clear, strong visual directions for brands and campaigns.
My background
Currently based in São Paulo, I've been working in advertising, art direction and branding for 10+ years, creating campaigns and visual systems for global brands, startups and agencies in Brazil and beyond.
My approach
I'm concept-driven and AI-driven. Every project starts with the idea behind the execution. For me, the best work isn't what looks perfect to me, but what truly works for the client.
Career
(2023 – now) Senior Creative Art Director at Superside
(2023) Creative Specialist at Mottu
(2021 – 2023) Creative Art Director & Motion Designer at Suno United Creators
(2019 – 2021) Art Director at Grupo Rái










